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Gabby Heckel



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Association of Surgical Technologists: Content Marketing Manager
At AST, I created and executed multi-channel marketing strategies that increased brand visibility and engagement. I headed a team which developed user-generated content strategies, managed social media accounts, and optimized email campaigns—all while using data and member feedback to make informed decisions. I built strong relationships with AST’s Board of Directors, members and key partners, allowing me to amplify brand presence and grow audiences organically.
Below are some examples of what was created for the company.

Email Campaigns











Social Media




Main Feed:

Social Media
Story Examples:



Event Materials




Posters




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